The Rise of Brands Essay -- Marketing Branding

I also like Gmail, Giordano Natru Dry shirts (my daily unvarying), Hewlett Packard laptops, Nokia E-series phones and Toyota. And am I the only person who uses Google Chrome almost exclusively. If I use products other than these, its not necessarily the end of the world. provided the happiness factor might not be that great through time, one develops a sense of affinity to one name, product or service. And subconsciously you keep choosing the same brand or product everyplace and over not really because of its name, however because of the affinity. (Are you Brand certified? J. Angelo Racoma.2009)Today, brands are a huge asset to the organisations, whereas, for a consumer they are a mania. Brand conscious consumers are a gold mine for organisations, but brands were not always a necessity in the world at that place was a point in time when there were unbranded products, fitting one or two brands and then with the explosion of branding, it became a vogue. stigmatization has g one through enormous change since the time it profligateated till today.This see seeks to explore the rise of branding over the years and the metamorphosis of branding. It starts with the origin of branding and then explores various periods in history and how branding has changed correspond to the change in circumstances. The evolution of a brand is then exposit in accordance to how a brand adopts various characteristics over a period of time. Ensuing the evolution, branding in todays days is explored. Elements such as intellectual property, non profit branding and online branding, that are impact by branding, are examined. Finally, the future of brands and the responsibility of brands are discussed.HISTORYThe commencement ceremonyThe history of branding can be tr... ...Pine, J and Gilmore, J. (1999) The Experience Economy, Boston, MA. Harvard bloodline School Press.Racoma, J. Are You Brand Conscious? racoma.net. Weblog Online 16/07/2009. operable at http//racoma.net/comm entary/are-you-brand-conscious/. (Accessed 10/12/2010).Slater. D and Tonkiss, F (2001) Market fraternity Markets and Modern Social Theory. Cambridge Polity.Swystun, J. (2006) The Brand Glossary, Gordonsville Palgrave Macmillan. The Economist (2003) Brands and Branding, London Economist Books.UNICEF, (2010) UNICEF Available at http//www.unicef.org/corporate_partners/index_42735.html (Accessed 27/12/2010)Warren, C, Facebook Marketing IKEAs Genius office of Photo Tagging, Mashable, Weblog Online 25/11/2009. Available at http//mashable.com/2009/11/25/facebook-marketing-ikeas-genius-use-of-photo-tagging/ (Accessed 03/01/2011).