McDonalds vs. Burger King :: Business Management Studies Essays

McDonalds vs. Burger poof In diagnosing the McDonalds organization, the first issue we entrust examine is their corporation goals. McDonalds has a goal of one hundred percent total clientsatisfaction. However, they do realize that this goal is not always attainable.Therefore, if for whatsoever intellectual they do not meet that goal, they will do whateverit takes to gear up their mistake. McDonalds has a second company goal thatsets them apart from most of their competitors. McDonalds was founded on theprinciple of giving back to the community, and that remains one of their primarygoals today. finished their charities, Ronald McDonalds House and RonaldMcDonalds Childrens Charities, McDonalds has pumped millions of dollars backinto the community over the years. McDonalds customer suffice policy is laidout in the McDonalds Guarantee. The McDonalds Guarantee states, Your food willbe hot. Your service will be fast and friendly. And your drive-thru coordinates will be double-che cked right. If youre notsatisfied, well make it right. Or your next meal is on us. Guaranteed. Thecustomer service procedures of McDonalds are centered on focusing on onecustomer at a time. They are more concerned with the fictional character of the service thathe speed of the service. Employees usually take only one order at a time. Theythen prepare that order while the customers wait. later the present customer issatisfied, they move on to the next customer. This procedure allows swellaccuracy and quality, but lacks speed. McDonalds climate was not veryappealing. Everything appeared to be centre around the business instead of thecustomers. Employees were working at a speedy pace, but it seemed like they hadno time for customers. They acted as if it was a marrow for them to stop andanswer a simple question or replenish a drink. The atmosphere was also very noisy.There was constant beeping, banging, and shout coming from the service area. They did not provide a pleasant air for cus tomers to dine in. McDonalds communication and leadership were also lacking.The only communication surrounded by employees and customers was the placement oforders. The employees provided no feedback in terms of double-checking orders orcommunicating any delays that might occur. Communication between employeesconsisted of loud yelling throughout the kitchen. In terms of leadership, we didnot see a manager present during our consummate visit. Diagnosing Burger King was alittle more difficult because they do not provide customers with literature(pamphlets) communicating goals and policies, as McDonalds does. However,Burger Kings goals seemed quite clear.