Is weight discrimination present in the workplace Research Paper

Is exercising weight discrimination present in the workplace - Research Paper display caseIn fact according to statistics taken by Centers for Disease Control in 2006, it has shown that thirty quatern percent of all the adults living in the U.S have a bun in the oven a BMI (body Mass index) of not less than 30 which is considered to be obese. In addition to Americans getting heavier and heavier a survey taken by the Yale University, prove that weight discriminations ar present in work places as well as in our day-to-day encounters. In fact, it has been voted to be more present than discrimination against gender or age with racism taking the highest rank. On the real reasons as to why Obese the great unwashed are discriminated in the work place, majority of the people consider them as being lazy, lack of self-discipline, unsuccessful and unintelligent (Brownell et al, 2010)According to statistics that have been taken into accountancy to demonstrate weight discrimination in wo rk places, they display those employees who are seen as obese are at a higher percentage not to be hired. In addition to that, their chances of being promoted are minimal, and if given cheats, their payment is lower compared to their fellow thinner employees. To prove this, they usually have the same credentials, qualifications, job performance, and education. The discrimination increases, as the individual gets heavier. The heavier the individual, the more likely the chances of reporting weight discrimination will be heard (Cardain, 2011).The national Longitudinal Survey of Youth also participated in a survey that exhibit how in work places, thinner people are paid more that obese individuals who are execute the same duty. The statistics continue to display that if a female white individuals living in the United States have a decrease in their salary by nine percent if they happen to gain more than 65 pounds of the average weight of an individual (Douglas, 2011).In comparison to their coworkers who are less heavy than them, taking the fact that they perform the same duties, it has been reported that

Human Resource Management Essay Example | Topics and Well Written Essays - 1500 words - 13

Hu reality Resource Management - Essay ExampleDefinition of Team instituteA group of individuals who are gaining unneurotic to achieve a common goal is cognise as teamwork.Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organisational objectives. It is the fuel that allows common people to attain uncommon results. (Andrew Carnegie, Aviano Air Base, Italy, 2007) Teamwork is a process of working together and achieving common goals. In order to understand teamwork better, we need to differentiate between teamwork and group.Distinction between Teamwork and groupingGroupA group is just a collection of people with something in common, such as being in the same place or having a shared interest. In a group, members work independently and do not trust other members. still, they do not share their knowledge with for each one other.Team WorkIn a team, people work together for specific goals and usually with finica l roles for different members of the team. In Teams, people work interdependently and they know they can accomplish goals by mutual help. Moreover they trust each other, and share their knowledge.In short, team helps people to accept the idea of working together, following the rules and achieving mutual goals, instead of working on independent goals. Therefore, team helps people share ideas which ultimately mite them to innovation and better opportunity. IMPORTANCE OF TEAMWORKAccording to a Chinese Proverb behind an able man there are always other able men. To achieve success in life, we nurse to work together because teamwork is the heart of great achievement.

The Women Essay Example | Topics and Well Written Essays - 500 words

The Women - Essay ExampleShe begins to critically examine her life sentence and her relationship with men and the people around her. At some point, she considered divorce, and this would have not only modify her but also their daughter. This convey thus helps to remind the audience that although one might appear to threesome a happy and comfortable life, problems in marriage can make life bitter. Friends and family dissipation a vital role in resolving such domestic problems.The intent of this production, in my skyline, was a nice idea. This play speaks to everyone the married and the unmarried. It helps us examine our families, our actions and how best we understand the people around us. There ar two main issues raised in the play that make it important and applicable. First, through the life of Heines and the infidelity of her husband, the play reminds us of the importance of safeguarding marriages and building strong family ties. The suffering brought to Haines through h er husbands infidelity is traumatizing. The play further highlights the need to solve domestic or marital problems without taking rush decisions. Secondly, the play helps us re-examine the role played by our friends in our lives. In the play, Selvia knew that Heines husband had an extramarital passage of arms yet she did not inform her friend about it. She instead spread the rumor among other women. This play thus allows the audience to examine whether or not to keep some of their friends. In particular, this play reminds us of the role friends play in marriages. Overall, the play challenges and provokes the audience. The intention is to make people examine their behaviors, beliefs and their general view of life. This play succeeds in provoking us into asking ourselves questions regarding our lives, and how we treat those around us.After watching the play, I believe that the play achieved its purpose. First, in a good play, characters need to portray the events as real as they poss ibly can. In this play, the characters portrayed

Writer's choice Assignment Example | Topics and Well Written Essays - 3000 words

Writers picking - Assignment ExamplePerception of the product results to formation of an situation that is likely to traverse across legion(predicate) potential customers. Attitude formation ends up influencing the purchase of the product in a positive room if it is positive and negatively for a negative attitude. Any product is meant to satisfy a range of the consumer inevitably this is the reason why customers opt to purchase a certain product. Therefore, the marketer should ensure that the buyer is actuate to have the product since it is able to channelize into perspective their needs. In general, consumer behavior is a complex fount that involves all the processes that are involved in the selection, purchase, and the use of goods, services, either ideas or experiences. In this paper, an evaluation of the consumer attitude formation, motivation, learning, and perceptions towards the purchase of Jeans trousers will be put into perspective.Jeans are trousers that are made of a special actual either dungaree or denim cloth. The trousers have been in use for quite a vast period initially, they were meant for miners as well as cowboys but they have been advanced over the years to take into perspective the various needs of the people. Jeans have been developed in various fashions, each having its uniqueness, and appealing to a given section of the consumers. Jeans have a strong cultural basis since they were embraced greatly by teenagers particularly those of the greaser subculture that dominated the 1950s especially in parts of the United States. This culture was highly influenced by singers such as James Dean and Elvis Presley among others. This subculture made the purchase of the jeans, initially made by Levi to be quite high. Various brands of jeans exist in the market today and have continued to pull diverse groups in the population. In addition, there are a number of fits developed for the jeans

Companies analysis Essay Example | Topics and Well Written Essays - 750 words

Companies analysis - Essay ExampleThe familiarity offers Kangaroo -TV, a medium for targeted advertising, merchandising, market surveying, and branding1.The recent account statement of the company shows that it has continued making losses and its share prices have dipped to CAD 0.49 (January 11, 2008 close) - an all eon low. The 52 week high is recorded at $3.86 as recently as on celestial latitude 2, 2007 - a drop of 87% in 17 trading sessions. The plunge thereafter is not surprising, as the stock has found its rational floor from an all time high of $7.65 on May 12, 2006. The quick fall is despite the news emanating from the company in recent timesThe share price apparent movement indicates no connection with stock market indices with a beta of -0.17 compared with the S&P Index. None of the new(prenominal) indicators like PE, Ask-Bid gap throw up any relevant numbers for analysis. Any investment in this share can only be based on a gut-feel. Technology employed by the company is unique and has good market potential. The only reason for holding this stock is the likelihood of a takeover by a larger and financially stronger company - then too the new company is not likely to offer a very high price to shareholders in case of an raptorial takeover. This stock is useless for prudent portfolio management. Any stocks held should be sold at the best possible price. globe Point Terminals, Inc. ... They provide storage, blending, and transportation of crude oil, refined petroleum products, and other liquids to their customers. The companys center point terminals computer storage residual oils, such as liquid asphalt and heavy fuels and lights oils, such as gasoline, diesel, and heating oil. It in like manner provides crude oil storage services through its south riding point terminal facility. In addition, the company, through a joint venture, operates a fleet of tugs providing marine services5. The company was founded in 1942. The companys stock public prese ntation has been good. Some of the depict mental process indicators are PE ratio of 21.2, EPS $7.80 52-week high $26.50 52-week low $13.68 and present price $15.00 (January 9, 2008 close). We get a line that the movement of the stock take place in a narrow band and is mostly relate to the S&P Index as indicate by a beta of 0.966.Some of the key developments announced by the company in recent times are Financial Reports for the third shite and nine months ended June 30, 2007 reported7. military personnel Point Terminals Inc. Announces Earnings Results for the First Quarter Ended March 31, 2007World Point Terminals Declares Extraordinary Dividend Payable on December 15, 2006The latest financial report is heartening for the investor and performance on all fronts has been good. Net profit margin is up to 30.51% for the quarter and 28.65% for the first nine months as compared to 24.41 for 2006. Return on equity is up from 10.07% in 2006 to 25.35% for the quarter the year to date re turn of 11.98% reflects the short-lived setbacks the company had in the first six months and it appears to be emerging out of its troubles.The extraordinary dividend (the

Death Penalty Essay Example | Topics and Well Written Essays - 250 words - 5

final stage Penalty - Essay Examplein agreement with people of similar opinion, death penalty massnot be deemed to deter crimes occurrences and therefore ought to be abolished, which forms a valid argument as supported below.Some of the criminals under(a) this denounce mostly commit the crimes from a heated passion under influence of alcohol or drugs or under an illness and therefore represents a faction who can rarely make futurist decisions in fear of consequences for their crimes. A nations murder rate and criminal behavior can be trimmed through addressing the social and environmental factors contributing to violent crimes that call for this form of punishment. The socioeconomic wellness of a nation must be watched. The highly blighted parts in the joined States produce the highest number of persons on death row, poverty and impoverishing cases with a huge number declared to give way mental disorders. Most offenders fool themselves of chances to commit crime and escape prese t forms of punishment (Cromie, 2013). Therefore, death sentence should not be considered as an option in punishing even the heinous

Student's Post 3 Research Paper Example | Topics and Well Written Essays - 250 words

Students gage 3 - Research Paper ExampleJessica needs to understand the leadership practices Mary stands for, and most importantly her leadership style. On the alike(p) note, Mary needs to understand what it takes to be an effective, efficient, and successful leader.Jessicas skill is not in question having secured a position to head the department. Her personal and professional competitiveness is judge to guide her in managing her department. To some extent, this expectation can explain Marys reaction. However, this is not justifiable. The organisational workforce needs to engage in collaborative efforts with everybody on board to enhance the realization of organisational goals and objectives (DuBrin, 2013). The best approach to the Mary-Jessica issue is democratic style of leadership. This style allows senior officers, junior officers, and employees to engage in decision making and problem resolution processes, but the final say rests with head of the collaborating group. On th e same note, a streamlined approach to communication, interaction, and relations is

Culture in International Business Essay Example | Topics and Well Written Essays - 500 words - 5

Culture in International Business - experiment ExampleIn this way, managements ability to understand the levels of nuance and meaning that exist inside such a group is a key determinant as to whether the employees themselves will feel an overall sense of appreciation and inclusion with respect to the company as a whole.Such an emphasis on attempting to relate to and understand the cultural considerations with relation to foreign operations is something that likely cannot be overemphasized ascribable to the pristine nature of how human beings identify with their culture and then project these identifications within the workplace environment (Lung et al 2012). As such, rather than seeking to change the culture of the given work as a fashion to reflect a more domestically centric version of the firms operations, it is the duty of the coach-and-four to ensure that equal consideration is given to the unique cultural needs of the employees that he/she is responsible for.Although in that respect already exists a large body of scholarship on the needs of the international business to secernate and focus upon the unique cultural needs of their component parts, as previously stated, this is truly something that cannot be underemphasized. Moreover, due to the fact that the author helps to lay out a quantifiable and descriptive list of ways in which such a process can be effected in order to achieve a better quality of product from the component parts of an international firms units.

Relevance of Core Competency for the Attainment of Competitive Essay

Relevance of Core Competency for the Attainment of combative Advantage - Essay ExampleThe exponential function increase in competition compels the organizations to implement effective strategies with the aid of strategic analysis to survive in the market. Olson and Bolton (2002) express that the attainment of militant avail and development of inwardness viencies have become two of the main goals of business owners in the prevailing times. 2. Overview of Competitive Advantage and Core Competency The domain of competitive advantage has been studied by numerous researchers over the years. Michael Porter is one of the prominent researchers in the study of strategic management and strategic analysis he stated that competitive advantage is defined as the strategies implemented by an organization to compete in the market while combating the external forces in the environment. The possession of competitive advantage enables the company to have an edge over the prevailing services and p roducts in the market. One of the about vital contributions of Porter (1998) has been the accumulation of strategies to attain competitive advantage in the form of Wheel of Competitive Advantage Figure 1 Wheel of Competitive Strategy (Porter, 1998) It can be seen from the above realise that the attainment of competitive advantage is spread across all the departments and functions of an organization while being influenced by the goals and objectives of the organization. Dividend Tree (2009) stated that core competencies bear great relevance for any organization since they facilitate choice in competitive markets. Brown (2002) defined core competencies in a simple manner and stated that core competencies are those tangible and intangible resources of a company that enable a company to compete in the market in the presence of competitors. Core competencies become sources of great revenues and value for the customers. Gardelliano (2002) stated that core competencies may be an outcome of the following factors Related Knowledge Knowledge is an important intangible asset for any organization, for example, customer buying behaviors, gross sales forecasting on the basis of past and current sales records etc. Set of Skills Set of skills embroils the abilities to perform business operations, for example implementation of business plans, level of expertise possessed by the employees etc. Attributes Attributes are related to the qualitative aspects of the business operations that might include the quality of the service, customer relations etc. The amalgamation of these aspects results in the production of core competencies for organizations and makes their service and products laughable as compared to the competitors in the market. 3. Process of Development of Core Competency Organizational identity is a germane(predicate) asset since it has an effect on the competitive advantage of any organization. Glowa (2001) explained that the identity of an organization is an accumulation of the alone(predicate) aspects, organizational performance and core values that it can introduce in its services and products. Jeyavelu (2006) stated that if organizational identity is directed towards the achievement of unique business goals and operations of the company then it can house towards the attainment of competitive advantage. However, Voss, Cable and Voss (2006) pointed out that these factors cannot bear much relevance if organizational identity is not supported by the top management of the organizati

Development vs Poverty and Hunger as a Result of Globalization Coursework

Development vs Poverty and Hunger as a Result of Globalization - Coursework Example contrastive societies stand been impacted in different ways and magnitudes by the results of globalization (MSN 1). This paper will play up the contri neverthelessions and impacts of globalization with regards to development, poverty, and hunger.In presenting the first argument, it is true that for the modern world, globalization has been credited with economic learnth. This has been achieved by the way it has liberalized foxiness in a manner capable of benefiting both developed and developing countries (Wells, Shuey, & Kiely 31). Through it, there have been innovations in services and goods because of the competitive and open nature of the global market. Countries select their trading partners based on which one has an advantage of production, which results in consumers getting cheaper services and goods (Dean & Ritzer 9). This development has enabled some countries from the third world to grow i nto first world status.However, even with the above positive aspects, globalization has been a widely controversial roll in the hay (Hamilton 16). This forms the basis of the second argument. Although it has allowed countries to economically develop and improve standards of lives, challenges of globalization made up of anti-poverty campaigners, environmentalists and trade unionists produce free markets have only been reaping gains for Western multinational participations. By joining a worldwide economy, the slight developed countries expose themselves to external economic factors over which they command little or no control. Their reduce national sovereignty renders management of macroeconomics a challenging task, with a decline in their abilities to increase corporation taxation (Friedman 351). Furthermore, while developed countries gain, developing ones suffer when the demand for labor in the first news increases. This leads to diminishing labor forces locally and, ultimately , poverty. Therefore, globalization strengthens positions of developed economies capable of taking advantage of free markets but increases poverty levels of struggling economies.

Structural Analysis Assignment Example | Topics and Well Written Essays - 1500 words

Structural Analysis - Assignment ExampleIn engineering construction, materials strength and the cost are the main parameters to be considered when selecting a particular material. Another important saying in structural engineering the design. Structures should be designed in such a way that no failure occurs in future. For instance, for the I- Section given, there are two possible emphasisees. Compressive stress and tensional stress. In designing, the least possible stress should be used for safety.From the stress distribution diagram, it can be seen that stress is zero at the beam axis. This therefore, makes an I-Section the best beam for structural engineering. When the beam bends, the take most quality is in compression while the bottom most fiber is in tension. The stresses are greatest at the top and the bottom fibers. I-section provides the stiffest beam with the least amount of material. This is because it only requires more materials at the bottom and top flanges. The dia gram below shows a cross section through an I-section.This shape is used when the load is line of latitude with the flange. As you can see, the shape is not so good with lateral forces unless you turn it sideways. When the load give come from two directions, a square tube is used.The section is normally designed so as to minimize materials on. This type of section is better than other sections due to the fact the maximum beam nuisance value is achieved with minimum

Marketing Employability Portofolio Personal Statement

Marketing Employability Portofolio - Personal Statement ExampleAs express on one of the business courses I am flowly taking, I need to think strategically in order to ensure the achievement my specific goals and butts. Thus, I have already set my ken which is to pursue a rewarding career and maximize my full potential. In light with this, my specific objective is to gain a position in the insurance industry which is equally challenging and fulfilling. The employability assessment alterd me to chicanery the specific strategy required in the attainment of my objectives.I need to accept my ignorance and misconceptions about the UK and multinational job market. Undertaking the first and third tasks of the assessment revealed these to me. I have also learned that the government agency of the UK economy which is slowly integrated with the international market through globalization has a direct disturb on the attractiveness and prospects of the job market. Thus, I need to be imbue d with a thorough understanding of the current issues, trends, and development in order to equip myself with the challenges posted by the larger environment.Noting the changes in the business arena, I also enhanc... For example, my position in Laiki Insurance Office has instilled in me customer orientation skills, teamwork, and better communication.The employability tasks enable me to better know myself by revealing my current skills and the ones which I need to improve on. Currently, I am commercially aware, flexible, adept in numerical analysis, has established a professional image, able to listen, attuned to customer needs, and has staple fibre IT skills. Though these skills are primary in gaining a good position in the job market, I also recognize that I also need to be imbued with more especially that the current labor market and employers require their employees not only to specialize in a field but do my strengths and to become multi-tasking. Thus, I am highly motivated to develop various skills including leadership, analysis, research, written communication, homework and organizing, and oral exam communication. I have committed myself in taking action as soon as workable and be able to acquire the aforementioned skills before the year ends. I also recognize that the best(p) way for me to develop these capabilities is by exposing myself to situations where these skills are needed. I also plan to write a routine journal where I keep track of my development each day. This way, I will not move back my passion in striving for excellence.One of the most exciting tasks in the employability assessment is the hands-on learn on finding job vacancies, making the appropriate resume, preparing an accompanying covering letter, and getting ready for the interview. I have learned that this is not as easy as it seems and needs a thorough planning ahead of time. These tasks teach me the importance of

Assignment Example | Topics and Well Written Essays - 750 words - 116

subsidisation ExampleIt covers an area of 9.6 square kilometers by land and 0.78 square kilometers by water (Scheid and Brown, 2010). According to the 2000 census, Kendall County registered a state of 38,034 persons among which 11,759 living in households while 7,807 lived in the CDP. Mainly young adults and youths constitute this large population hence, this essay aims at analyzing what factors that may likely be contributing to their drug thereby drawing a plan to possible solution to the same. The county is cohabitated bb people of different races with whites forming bigger population.Of the 11,758 households, 49.6% lived with their children of the ages under 18 years, 58.8% of the population was get hitched with with couples living together, 18.5% constituted females living without husbands, and 16.6% was formed by non-families. 11.8% and 2.5% constituted household individuals and people living alone respectively. The last percentages are of the person of 65 years and above. The young adults of ages of between 18 and 25 forms the larger population of the county at 34.9% while the elderly persons of the ages above 65 years forms the disgrace percentage of population, 7.1% (Scheid and Brown, 2010). some women than men form the population of this county. The county is poorly educated with educated person forming a percentage lower than 46% 45% of the population has not schooling history 33% have high parchment education, and 15% of the 33% have college education. Only 35% of the population are in the workforce. This is an indication that a larger population has poor lifestyle attributed to poor or no income (Aronowitz, 2009). In other words, the licking of unemployment may be one factor that leads to alcoholism among other societal disorder including rape. The larger unenlightened population are employed for manual work at the limestone and dolomite mines. The mine employment has helped in reducing the quantity of the population living under

Kill a mocking bird 1.2.3 Essay Example | Topics and Well Written Essays - 250 words

Kill a mocking bird 1.2.3 - Essay ExampleIn the early chapters, he is known as a child who fights every conflict and never refuses dares thinking that those actions are expressions of bravery. In chapters 13-18 though different lines from the textbook showed Jems transformation. In the part where Jem and Scouts father and aunt were having a discussion rough Calpurnia, Jem told Scout in private to try not to antagonize their Aunt since she is still young to empathize that its different with grown folks. In the said line he presented himself as an adult (Lee Chapter 14, p.139). some other evidence of Jems growth is the manner by which he handled the situation with dill weed. Although, Dill did not desire it, Jem told his father that the child run away from home and explained to him that he cannot run three hundred miles despatch without his mothers knowing about it. This showed concern for other people (p.143). The third evidence of Jems maturity is his awareness and understandi ng of the issues being discussed in court during the trial of the rape case. He explained to Dill that the matter was about. In addition, when Scout pointed out the fact that they had been seen by Mr.

Reflective Diary Coursework Example | Topics and Well Written Essays - 1500 words

Reflective Diary - Coursework ExampleThese food places ar called steadfast casual and have become a threat to fast food places and the traditional restaurants.The imprimatur key issue described in the article is how pubs, specifically those in London, are enjoying more visits from customers referable to an adjusted family-friendly menu and dcor. It seems that pubs have upped their food offerings and have started including food items for the entire family. Moreover, they have updated their interiors so as to be cozier and family-friendly. Because of these changes, adults have started bringing their kids along and pub owners are starting to get a new reputation as a family-oriented food establishment, other than a place where one brush aside enjoy drinks with friends.Aside from these two significant issues, other key issues could be gathered from the article. First of these is the doing of fast casual food places on fast food joints. People still find fast food places convenient, especially those who want to grab something to eat because they are too busy to sit wipe out and enjoy a meal. Second of these is the effect on traditional restaurants. People also like enough service restaurants because the atmosphere is more conducive to having conversations over a warm and complete meal. Still, as the theater of operations has discovered, these same people would appreciate a place where the speediness in fast food joints and the comfortable atm of traditional restaurants can be enjoyed at the same time. This is why fast casual restaurants are instantly becoming popular among consumers.The other sub issue is the sudden popularity of pub and hotels because of the way they reinvented their service. Aside from changing the atmosphere in their establishments, pub owners have also started improving the food that they are offering to the customers. sort of of continuing to focus on adult customers, they have now expanded their service to also providing meals for

Sex Trafficking in America Research Paper Example | Topics and Well Written Essays - 1750 words

Sex Trafficking in America - Research theme Examplet that this crime has on its victims and the approaches employed by the victims to cope up with the consequences, giving recommendations that would influence the spread and consequences of the crime.Human trafficking has been widely acknowledged as slavery in the modern context. According to Loftus (2011), this comes from battalion being forciblely, coercively or fraudulently induced to undertake forced bonded labor, forced labor or even so forced prostitution. Most of the victims would be lured to the US with a promise for better opportunities to earn money only when to find a different scenario when they get there. Of particular focus on this paper would be gay trafficking involving forced prostitution referred to as sex trafficking. McCabe and Manian (2010) adopt the United Nations definition of sex trafficking describing it as coercive, forceful or fraudulent induction of an act of commercial sex or a context where the p syche being inducted into per variationing such an act would be a minor. The major victims of sex trafficking according to (Kunze, 2010) overwhelm the women and children.The sex business in the US operates uniquely in all parts whether urban or rural with the study on sex trafficking by Walters and Davis (2011) observing the presence of internationally trafficked women across the country. Whereas there are sex enterprises operating or incorporated legally, there are those operating illegally crapper legal businesses like nail salons or restaurants. Further, the researchers observe the advertisement of sex businesses in varied ways including the print media such as newspapers, periodicals, sex guides and even billboards. The owners of these businesses could be families or prominent persons in local anaesthetic communities including lawyers and judges. Majority of those used in these sex businesses would be foreign citizens trafficked into the US.Loftus (2011) regards human traffi cking as the second largest form of global criminal enterprise globally with US Department of

Analyzing Psychological Disorders Essay Example for Free

Analyzing Psychological Disorders EssaySchizophrenia is a mental nausea that is inveterate and severe. It stub be a disabling illness that affects men and women with the same ratio or frequency. This end point is from a Greek word that means having a split mind. Though this usage in medical terms is non accurate. The Western perception of this illness is their belief that the term is equal to a incommode of split personality. They have been found to be very distinct mental disorders. good deal discomfit with schizophrenic disorder do non demonstrate split personalities. Schizophrenia is an illness hat affects the mind and is characterized by the disability of perceptions and manifestations of reality. Schizophrenia has five classifications. The first is the paranoid type where hallucinations and delusions are present but there is absence of disorganized behavior, supposition disorder and active flattening. The disorganized type of dementia praecox occurs when active flattening and public opinion disorder are both present. Catatonic schizophrenia occurs when there is evidence of psychomotor disturbances.There is the forepart of psychotic symptoms in the undifferentiated type but there is also absence of criteria for the former(a) types of schizophrenia. The equaliser type is wherein all the symptoms of the mental disorder is present at low level of intensity. Signs and symptoms for people with schizophrenia suffer from delusions and false faith in their personal convictions despite the presentation of evidence disproving the matter. This symptom is not explained by a persons cultural background and orientation.Those afflicted also suffer from hallucinatory perceptions that thunder mug manifest when there is a lack of external diversion. The most common type of hallucination is the hearing of voices and early(a) sounds. There is also the manifestation of disorganized attitude, behavior and thoughts. Speech is also incoherent and disorganized . The person paroxysm from this type of mental disorder display catatonic behavior wherein the persons body may become fuddled and unresponsive. The causes of schizophrenia are unknown. There are a lot of factors that are said to be have-to doe with with the formation of this illness.There is an interaction between genetics, biology, psychology and the environment that films to the mental disorder. Medical science does not have a full understanding of all the causes and other concerns associate to the mental disorder. Recent question and medical studies is slowly but surely shows improvement and progress that would help define the causes of schizophrenia and their explanation. An addition in the dopaminergic activity that is inside the mesolimbic pathway of the brain is a constant and signifi loafert finding (Bentall 2005). data gathered from a PET study shows suggestions that the lesser frequency the frontal lobes are activated during a task that involves a working memory th ere is a greater sum up in the constipation of dopamine activity in the striatum that is though to be related to deficits in neurocognition in schizophrenia. objet dart the credibility of the diagnosis has introduced many a(prenominal) difficulties in the measurement of the relative effect of genes and the factor of environment, to a greater extent and more evidence have suggested that environmental and genetic factors can combine and create a reaction that would lead to the mental disorder of schizophrenia.Suggestions have also been made regarding the diagnosis of schizophrenia had an important genetic idea but that is influenced by the stressors or factors relating to the environment. The concept of a vulnerability that can be inherited from by some people can be destroyed by psychological, biological and environmental stressors. This is known as the stress-diathesis model. The idea that psychological, biological and genial factors is more significant is called the biopsycho social model in analyzing the causes of schizophrenia (Goldner, Hsu 2002).The approximate interpret and frequency of patrimonial causes in schizophrenia has a tendency to vary because of the difficulty in the insularity of the effects of the environment and genetics. Twin studies have both suggested that there is a high rate of cases involving schizophrenia caused by genetic factors. It is possible that schizophrenia is a mental condition that is complicated in hereditary nature with many genes likely interacting to increase the luck of schizophrenia or the separate parts that can also occur that will lead to its diagnosis.Studies in genetics have implied that genes that increase the risk for the learning of schizophrenia are not specific and may also increase the risk of breeding of other psychotic disorders. A breakthrough in recent research also suggested that very rare copies or omissions of small DNA sequences within the genes that are known as copy number variants were a lso related to the change magnitude rate of risk for the development of schizophrenia (Noll 2006). It has also been thought that factors that cause schizophrenia can combine in the early development of the human brain during pregnancy.This would later increase the risk of ontogenesis schizophrenia. One finding that raised a great amount of curiosity is that people who were diagnosed with the mental illness is said to have been more possibly born in spring or winter in those living in the northern hemisphere of the planet. There is current evidence that exposure to infections during the prenatal stage can increase the risk of the development of schizophrenia in the age of maturity. This finding provides additional trial impression that uniteed the utero-developmental pathology with the risk of developing the mental disorder.Social conditions also help the change magnitude risk of schizophrenia. People who are living in a highly urbanized environment have been found come to the fo re to be exposed to great risk of being afflicted with the mental disorder. Poverty, poor living conditions and social status has also been found to contribute to the risk factor. Migration of people that is related to social problems like racial discrimination, unemployment and people coming from broken families also become factors of developing schizophrenia.There has been an implication made regarding the risk factor of childhood abuse and trauma that can cause schizophrenia later on in life. Lack of support and family dysfunctions also increase the risk but not directly connected to parenting. snapper use have also been found to increase the risk of schizophrenia but the relationship of this link is found to be complex. There has been some difficulty in distinguishing a clear relationship of marrow use and the mental disorder. There is also solid evidence that the usage of certain illegal substances can start the onset or relapse of the mental illness in some people.These peop le who were diagnosed with schizophrenia use these substances to overcome negative emotions that comes with the intake of anti-psychotic medication and the mental condition itself. Negative feelings of paranoia and anhedonia were considered to be uncomplicated characteristics. The ingestion of amphetamines can trigger the brain to release dopamine that would increase dopamine activity. It is this excessive increase in activity that it is known to be partially responsible for the manifestation of psychotic symptoms of the mental disorder.This is partially supported by the idea that amphetamines can worsen the symptoms present in schizophrenia. This type of mental disorder can be triggered by heavy usage of stimulants and hallucinogens. One study has suggested the that the use of cannabis contributes to the point of psychosis though some researchers suspect that the use of this substance was only a small part of the many factors of schizophrenia (Green 2002). There is also a number of psychological reasons that have been implicated in the development and sustainability of schizophrenia.A number of cognitive biases have been named in those that have been diagnosed and those that are at risk curiously when there is the application of stress or in a state of confusion overly increased attention to potential threats, arriving at conclusions and impaired reasoning. There is also the manifestation of difficulty in differentiating from inside(a) speech mechanism to one coming from an external entity and difficulty in retaining concentration. Case Studies Anxiety turkey cock is an engineer, he is happily married, and he is the father of three bright, healthy children.By all appearances, his life is unchanging and satisfying. Tom, however, suffers from continual worry that he has a difficult time turning off. His anxiety may summation on anything from his perceived health problems (he has recently been to his doctor for a physical, but no health issues were discov ered) to funds and job responsibilities. At times his anxiety peaks to the point that it interferes with his ability to function on the job. Physical symptoms take on muscle tension, headaches, and hot flashes that often accompany Toms anxiety.Tom often feels nauseated, and he becomes well fatigued. When he feels anxious, Tom has difficulty concentrating, he becomes irritable, and he has difficulty falling asleep at night. wholly of these symptoms have been present for the last 6 months. Tom has tried to talk himself out of his anxiety, but this has not worked for him. Toms wife is supportive, but she does not know what to do for her husband (Hauser, 2005). Neural circuitry involving the corpus amygdaloideum and hippocampus is thought to underlie anxiety.When confronted with unpleasant and potentially harmful stimuli such as foul odors or tastes, PET-scans show increased bloodflow in the amygdala. Possible mechanism is malfunction in the parabrachial nucleus, a structure in the brain, that among other functions, coordinates signals from the amygdala with input concerning balance. The amygdala is involved in the emotion of fear. Biochemical factors come into play. Low levels of GABA, a neurotransmitter that reduces overactivity in the central nervous system, contributes to anxiety. A number of anxiolytics achieve their effect by modulating the GABA receptors.

Strategic Plan Initiative Essay Example for Free

Strategic intention Initiative EssayStarbucks is a fast growing coffee berry distributor somewhat the globe. Starbucks is challenged to manage its disdain with strategic first steps. This paper get fall out discuss the relationship between strategic and financial be after efforts of the Seattle-based barista and initiatives defined in the latest annual report. Also, how these initiatives affect the organizations financial cookery and what risks are associated with the initiatives will be reviewed. Understandably, in the highly competitive market of supplying customers with the best coffee products calls for calculated strategic and financial planning. Strategic Vs. pecuniary PlanningStarbucks began as a l iodin coffee shop in Seattle, Washington just 40 years later, Starbucks is now a leading competitor of coffee confections around the world (Starbucks, 2012). Because the ultimate goal is to be the best supplier of good coffee to coffee enthusiasts, having strategic and financial plans in place is crucial, since one is the basis for the other. Strategic planning is the guide for which all financial planning will follow suit. A strategic plan defines, in very general barriers, how the sign plans to make money in the succeeding(a) (Titman, Keown, Marin, 2011, p. 564). The strategic plan is the backdrop that drives and guides financial planning. Financial planning is all about allocating finite resources such as money, employees and equipment over time, to reach the broad goals set out in strategic planning. To do so involves measuring current performance against past entropy and trends for the future (Boone, 2013, para. 3). There are four key components to developing a financial plan which engages many several(predicate) players.The four steps are collect historical financial data, identify trends, adjust projections, and revise estimates (Titman, Keown, Marin, p. 564, 2011). barely strategists cannot forget that financial planning can be divided into two components, little and long precondition planning. Long term planning is typically three to five years, whereas short term looks only one year ahead. Starbucks outlines both short and long strategic planning initiatives each year in annual reports and in turn gives the public and stakeholders the short and long term company initiatives. Starbucks Strategic Planning Initiatives and Financial Effects Starbucks has a number of creditors, investors, shareholders, and all around stakeholders that have a vested interest in see the success and vision of the company regularly. The latest annual report, 2011, speaks to these initiatives in great detail, outlining the successes and risks of chosen strategic path. jibe to the Starbucks annual Report 2011, (2011), the company reported the highest annual revenue ever $11.7 billion (Starbucks Corporation financial Year 2011 Annual Report, 2012, p. 1).Clearly, the Starbucks leaders and family are doing something right, an d most assuredly, the strategic initiatives are working. One key initiative was to increase earnings per share and return millions to shareholders not an easy task given the troubled deliverance in the United States. Starbucks ended fiscal 2011 with record earnings per share of $1.62, up 31 percentage from last years $1.24 per share. Through share repurchases and dividends, we returned approximately $945 million to shareholders, more than doubling the totality returned in fiscal 2010 (Starbucks Corporation fiscal Year 2011 Annual Report, 2012, p. 3). According to Titman, Keown, Marin (2011), one key genius of the valuation of investment opportunities is made available through hard currency flows (p. 333).Looking at the cash flows data from 2010 to 2011, Starbucks decreased approximately $.1 billion cash flows from operations and increased capital expenditures by approximately $92 million (Starbucks Corporation monetary Year 2011 Annual Report, p. 21, 2012). Starbucks actively manages these as short-term investments. Another square up in the Starbucks cap is payment of cash dividends to shareholders. In 2011, $.13 per share totaling $390 million was paid (Starbucks Corporation Fiscal Year 2011 Annual Report, p. 21, 2012). Studies have shown that use of cash in this manner, paying cash dividends and share repurchases, has braggy significantly from stating that the proportion of firm earnings distributed through both approaches has grown from about 40% in the 1970s to near 80% by 2000 (Titman, Keown, Marin, 2011, p. 537).These Initiatives of this nature can affect the organizations financial planning lending better cash revenues and fiscal statistics. More specifically, reducing the number of stocks increases the earnings per share. This was apparent with the price per share increase of $.38 per share from 2010 to 2011, as noted above. However, companies cannot operate without caution risks are associated with every financial planning endeavor and the initiative to pay out millions to shareholders is not without exception. Risks associated with the initiative. When conducting financial risk management, leading and financial planners cognizant of market risks associated with the financial planning efforts and the long term effects of these short term goals. Market risk is defined as the risk of losses due to changes in commodity prices, orthogonal currency exchange rates, equity security prices, and interest rates (Starbucks Corporation Fiscal Year 2011 Annual Report, 2012, p. 37).Companies today must closely monitor market trends and risks alike. Starbucks is no exception, and significantly due to its dealings foreign and across varied currency rates and cultures. Although, market risks are not key player when discussing cash dividends and share repurchases. The main risk here is the long term impact of the payout strategy. It is commonly believed that just increase earnings per share does not necessarily mean company success. Companies shouldnt confuse the value created by reverting cash to shareholders with the value created by actual operational improvements moreover, a companys fixation on buybacks might set at the cost of investments in its long-term health (Dobbs Rehm, 2005, para. 1, 3). Management must understand the pitfalls of creative pay and keep the benefits to shareholders as a key focus and paramount for longevity.ConclusionThe Starbucks Corporation is committed to profiteering with short term investments and long term focus to remain competitive. Starbucks understands the relationship between strategic and financial planning and many initiatives are outlined in every annual report. In particular, the financial planning was clearly defined by a number of incentives, and the incentive to utilize cash flows to return a demonstrable allocation to shareholders and reduce shares through share buybacks created success story for the company. The coffee market is not without study competitors , however, the strategic vision, financial planning, and monitoring of financial risks allows Starbucks to not only stay afloat, but lead the coffee frontier.ReferencesBoone, B. (2013). Whats the difference between strategic and financial planning? Retrieved from http//money.howstuffworks.com/personal-finance/financial-planning/strategic-and-financial-planning.htm Dobbs, R. Rehm, W. (2005, August). The value of share buybacks. McKinsey Quarterly. Retrieved from http//www.mckinseyquarterly.com/The_value_of_share_buybacks_1630 Starbucks Corporation Fiscal Year 2011 Annual Report. (2012). Retrieved from http//investor.starbucks.com/phoenix.zhtml?c=99518p=irol-irhome Titman, S., Keown, A.J., Marin, J.D. (2011). Financial management Principles and applications (11th ed.). Retrieved from University of Phoenix eBook Collection database.

Transformational Leadership, Policy, and Change Essay Example for Free

Transformational leading, Policy, and alter EssayAbstractThis paper get out concentrate on on how effective Leadership preserve operate insurance and miscellanea in the United States wellness interest system. The implementation of virgin policy, program, and institutional lurch is a round meant to modify the quality of the nations ever-changing wellness electric charge system. Several journal articles and texts prep atomic number 18 been selected particularly with a focus on leading strategies to improve the quality of health dread, and leadings capability to influence implemented careens to the system. The suspicion proposed is does lead encourage and influence both public and private initiatives that measure health outcomes, and organize systems to improve health serve when immature policies, programs, and institutional substitutes occur? The issues summarized in this paper are supported by scholarly journals and texts that offer several perspectives, inclu ding real life examples that will illustrate my argument that effective leadership can intrusion qualifyings within the healthcare system. Our great nation has had a significant history of leadership both transactional and transformational throughout its existence. I venture to say that leadership is non just about performing a job Its about making a difference. When considering changes to healthcare, whether it is institutional, program, or policy, the importance and ability for leadership to put systems in place that strategically fulfill the goals and measures identified are extremely important. For example, with the conversion of the cheap armorial bearing Act, the future of healthcare has become more defined as observe by Baldwin The luck federal agency A Leader in Every Chair (2011), To serve as effective leaders, we moldiness understand the context for our leadership rolesnamely, the changing health care system and particularly, the impact of the Patient shelter and Affordable vexation Act that President Obama signed into law on March of 2010.The Affordable give care Act resulted from months of intense Congressional action and serves as a reminder thatfundamental legislative changes do not happen overnight. Congressional tinkering over the 75 years since President Roosevelt attempted to enact topic health insurance has yielded little by way of major change in health care programs, except for the addition of Medicare and Medicaid by President Johnson and the addition of Medicare coverage for prescription medications by President George W. shrub.The naked health care elucidate law is more than just a big change. It annunciates to be transformative as suggested by Baldwin, that the old framework is disappearing because we dont really know what the new normal will look like, and that uncertainty creates angst among consumers and health care providers in all fields, clearly leadership will play an important role in defining the path more clearly. Examples of the types of leadership requisite are transformational and transactional leadership. The success of health care reform will also depend on collaborationism among regulators, insurers, and providers. Success hinges on an approach to regulation that is flexible enough, particularly on antitrust issues, to ensure that these groups can cooperate to pursue the goal of providing access to high quality health care at a cost the public can accept.As noted by Linsky, Leadership on the Line Staying bouncy though the Dangers of Leading (2012), Transformational leaders are driven by a moral or ethical imperative. They forsake a transactional leadership style in pursuit of something that must be done in and of its own right. For the transformational leader, the pain of leadership is exceeded only by the pain of lost potential. Transactional leadership, on the other hand, reflects the governmental exchange of resources, and is dominated by the coalition that possesses t he most resources as measured in the current paradigm. thither is a huge price to be paid by the transformational leader. It takes immense courage to challenge the vested interests of the governing coalition that is threatened by ideas that shift the paradigm. It is also painful to be rejected by those whom you would sample to lead. Changing market demands in health care mean we need new models for delivering services in a more agile, responsive and effective way.I call up that leaders gift the ability to translate personal talent, skills, and qualities into action that can influence change. Leaders take a stand for what they believe in and work to convince others to think and act differently as new policies, program change, and health care systems are implemented. Given the implementation of new program and policy changes leaders are driven to find better ways of doing things, and take paths that others fear to tread. Leaders empower people by providing new pathways to success, implementing new procedures, and guidance that enable others to happen upon forward with a clear mass building strengthened relationships and inspiring trust and confidence in the process.As a healthcare professional, I realize that each(prenominal) of us has a responsibility to help other health care professionals understand organizational goals, new program policies, and the many contributions we can make to the health and well-being of our citizens and the nation. As mentioned by Hertsgaard, Healthcare aliment Through the Next Fifty Years (2011) The effectiveness of new program implementation, or policy change can be undervalued by many health care professions that view health care decision making as only being made by a handful of individuals that may not particularly benefit the whole. If value is to be added, all touch by new program, or policy change should understand the benefits of inclusion of all healthcare disciplines as partners willing to assume leadership lay outs. If those affected choose to abdicate leadership roles, they give others power over our future as health care professionals.An example used to illustrate my argument that the ability of leadership to impact, new procedures, policies, can be noted in the passage of the Affordable Care Act, as noted by Heifetz Leadership Without Easy Answers (2012), dapple the Affordable Care Act offers the potential to positively impact health care, we have a lot of work to do as regulations are implemented at the national and state levels. Implementation of health care reform may offer yet another test of our political system as Democrats and Republicans play out their very different health care visions. The federal health care reform law does not create a new system but does fill gaps in our subsisting system. It is a product of both a fragmented political process, which compels compromise, and our fragmented health care system, which limits reformers options to move awayfrom the status quo .Strong leadership will be required to realize the potential and promise for health care reform. I do believe that because of transformational and transactional leadership the passage of the Affordable Care Act was possible. Below illustrates several fundamental institutional, program, and policies changes leadership will have to strategically implement with the passage of the transformational Affordable Care Act as noted by Zimmerman, Leadership in an Evolving Health Care System (2012) It provides for * Significant excogitation with a focus on improved patient outcomes achieved through coordinated care systems * Fundamental payment reform, including capitation and bundled payments * Expansion of pay-for-performance, where payment will be linked to outcomes in outpatient care * Refocusing the system on wellness and prevention and* Levels of transparency and accountability never before demanded of our health care system or its providersFurthermore, Zimmerman argues that for fundame ntal changes to occur implementation of new policy and program change should be carried out by all individual as the system thrives on continuous innovationjust like strong leaders do. Despite the limitations of our current delivery system, I do believe that leaders in the private sector health care see opportunities for innovation and change as our health care system evolves. Fixing our broken health care system will require courageous and innovative leadership on all fronts. There will continue to be strong reasonable voices all along the political spectrum that disagree about what changes are necessary, how to fix whats broken and how to pay for the fixes. As Heifetz suggests in Leadership on the line (2012), the fact is that organizations dont just change because of new systems, processes or new organization structures. They change because the people within the organization adapt and change too.Only when the people within it have made their own personal transitions can an organi zation real reap the benefits of change, and good leadership recognizes and attempt to improve on those ideas. As I reflect on the state of todays health care leadership, I find that those individuals who have had the greatest impact are the ones who have let go of the consequences of that leadership. That is, rather than play it safe by reacting to consensus opinion they have chosen to passionately lead to atranscendent vision. In essence they have rejected the authorities of transactional leadership, and taken a position in service of what to them is a moral or ethical imperative.In his book, The Tipping Point, Malcolm Gladwell identifies three types of leaders who have disproportionate impact on influencing their peers. These are people who are each well-connected, serve as mavens, or act as salesmen. * The first are individuals who act as chat nodes for the spreading of information. * Mavens are knowledgeable individuals who delight in sharing that knowledge with others with out seeking personal gain. * Salesmen are in many ways the most important. These people have the capacity to emotionally influence their constituents. They have presence or charisma, and easily influence others through their capacity to express and elicit common emotions.In conclusion, it is the job of leaders to create that environments in which letting go of the consequences of leading to a transcendent vision can inspire their followers and allow them to reconnect to the meaning and purpose in their work. In a terra firma of exponential change, where leaders must serve in the capacity of change agent, transformational leadership is paramount. It is a position of great risk, requiring courage and can only be successful when driven by the passion of a transcendent vision. It is imperative to find joy in the doing, to make the journey and destination the same.References1. Baldwin, C. and Linnea, A. The Circle Way A Leader in Every Chair. San Francisco Berritt- Koehler Publishers, 2 010. 2. Gladwell M. The Tipping Point. How teensy-weensy Things Can Make A Big Difference. Boston, Little Brown and Company, 2000. 3. Heifetz, R.A Leadership Without Easy Answers. Cambridge, Ma The Belknap Press of Harvard University Press, 2012. 4. Heifetz, R.A and Linsky, A. Leadership on the Line Staying Alive Though the Dangers of Leading. Boston Harvard Business Review Press, 2012. 5. Hertsgaard, M. Healthcare Living Through the Next Fifty Years. New York HoughtonMifflin Harcourt. 2011.6. Zimmerman, C. Leadership in an Evolving Health Care System. New York Free Press, 2011

Information Security Policy Essay Example for Free

In tuneation credentials Policy Essay1. Executive Summary collect in hebdomad Nine Write 3 to 4 paragraphs giving a bottom-line summary of the peculiar(prenominal) measureable stopping points and objectives of the pledge course of study, which tramp be implemented to define optimal security measure architecture for the selected business scenario.The goal of this security policy is to lay out a basic plan for a inexpugnable data dust to be utilise by top visualise meeting. This policy go out protect the lodges transcriptions from threats that merchant ship come from humans and from natural disasters as well. The policy will withal plant into consideration the privacy, reputation, intellectual property and productivity of the Bloom bod Group. The continued operation of this beau monde depends on being able to glide slope and use resources within the organization and being able to contradictory ingress with security. Each persons role in the conjunction wi ll be considered and catch opening will be impartn to ensure the efficient operation of the business, while non giving devil to those who ar non authorized. This policy will also help in the companys adherence to any g all overnmental regulations. Any disruptions of operate or security related issues will be dealt with immediately by mean of system softw atomic number 18 that is automated to handle certain threats. More serious issues will be dealt with by the IT staff whose responsibility it is to oversee the everyday operation of the breeding system.2. IntroductionDue in Week One Give an overview of the company and the security goals to be achieved.2.1. Company overviewThe Bloom introduction Group is a company that removeers interior design services to businesses and individuals around the world. There corporate office is located in New York with a secondary office in Los Angeles for handling operations on the West coast. They learn a web site that offers their custom ers the ability to shit up their designs online and then purchase them through a electronic hallow processing system. Also, the designers use unafraid logins and tidingss to recover the web site. A large material body of the workforce work remotely possibly using tablets or ipads connected to secure VPNs or virtual(prenominal) Private Net plant life.2.2. protection policy overviewBloom programme theme already provides secure logins and profits to their employees so they already contribute some showcase of system setup already. However, this does not mean it is a system that works efficiently. I think the appropriate security policy to implement for this project would be system specific.2.3. security measures policy goalsAs applies to your selected scenario, explain how the confidentiality, integrity, and availability principles of discipline security will be addressed by the info security policy.2.3.1. ConfidentialityThe policy I plan to implement will help to protect selective information by re covering how the company stores thin information such as employee and client records, trade secrets, and some other clear data.2.3.2. IntegritySince the company will be using passwords and secure logins the system will not be accessible to the public. So the primary focus should be on the employees. Authentication and verification can be done using a data log to keep records of employees activity while on the companys VPN. Also, the use of a firewall will help with integrity as it will prevent employees from unwittingly accessing damaging websites.2.3.3. AvailabilityThe policy I plan to use will help with back-up and recovery by the possible use of cloud storage or a commutation data storage c interject. Although they are already using secure logins for access entertain the whole system needs to be reviewed. This is to stain sure totally authorized personnel have access to sensitive areas.3. Disaster Recovery fancyDue in Week Three For your sele cted scenario, chance upon the key elements of the Disaster Recovery scheme to be used in case of a disaster and the plan for testing the DRP.3.1. Risk Assessment3.1.1. overcritical business processesThe mission-critical business systems and services that must be protected by this DRP are Payroll, Human resource Data, POS backup media, and Web Servers and their services.3.1.2. Internal, external, and environmental risksExamples of internal risks that may affect business are unauthorized accessby individuals who are employed by the company, and those who arent employed by the company but up to now have access to individual stores computer systems, applications, or areas where the servers and backup media are located. another(prenominal) external and environmental risks include fire, floods, power outages, hardware failure, software glitches and failure, storms, and other acts of nature.3.2. Disaster Recovery dodgingMost cases, having an alternative site (a hot site, or cold site depending on the disaster) would be the flush way of dealing with most disasters. With Bloom design group I think having a fervid site facility would be the best option. Warm sites are cheaper than hot sites but require much than effort. On the other hand, they are more expensive than cold-site facilities but less labor intensive and more likely to be in effect(p) in a disaster. Also, having a backup and retention site to work from, and recover from for the main servers and web services is a good idea.3.3. Disaster Recovery Test PlanFor each testing method listed, briefly describe each method and your rationale for why it will or will not be included in your DRP test plan.3.3.1. Walk-throughsThis test plan would be a great way for the key personnel to come together and formulate a plan of action in the event of an emergency. Due to Bloom Design group being spread across a large area it might require some video conferencing and traveling on the authority of some employees .3.3.2. SimulationsI think this test plan is the most effective when compared to the others. Simulating an actual emergency is a great way for people to get used to operating in a critical eon under pressure. This will show you where your people have their strengths and weaknesses when trying to recover from a disaster.3.3.3. ChecklistsThis passive type of testing would be a good system to implement on a weekly or monthly basis depending on the needs of the company. This will help in detecting problems before they commence a major issue.3.3.4. Parallel testingSince Bloom Design group is updating their security parameters and do not have an equal type of system already implemented parallel testing would not be appropriate for this security policy.3.3.5. Full interruptionI think this is another very effective way to test the system in the event of an emergency. However, to minimize inconveniences to the customers it would have to be done during off hours.4. Physical Security PolicyD ue in Week Five Outline the Physical Security Policy. Merkow and Breithaupt (2006) state, an often overlooked connection between physical systems (computer hardware) and logical systems (the software that runs on it) is that, in order to protect logical systems, the hardware running them must be physically secure (p.165). Describe the policies for securing the facilities and the policies of securing the information systems. Outline the controls needed for each category as relates to your selected scenario. These controls may include the followingPhysical controls (such as perimeter security controls, badges, keys and combi tribe locks, cameras, barricades, fencing, security dogs, lighting, and separating the workplace into functional areas) Technical controls (such as smart cards, audit trails or access logs, intrusion detection, alarm systems, and biometrics) Environmental or life-safety controls (such as power, fire detection and suppression, heating, ventilation, and line of me rchandise conditioning)4.1. Security of the building facilities4.1.1. Physical entry controlsAt the two office locations (Los Angeles, New York) for Bloom Design Group I would use employee badges that double as an electronic key to access the building and other sensitive locations. This will work in conjunction withan access control system that limits entrance/ bequeath to the offices through one main entrance. There will be an employee entrance as well also to be accessed by an electronic badge.4.1.2. Security offices, rooms and facilitiesFor the security offices I would implement biometric scanners overdue to the sensitive equipment inside. Other rooms and facilities of a sensitive nature will utilize electronic badges with a impression and name of the employee.4.1.3. Isolated legal transfer and loading areasFor these areas I would implement electronic key card access with the use of a CCTV system recording to a DVR. With a CCTV camera located on the device driver door in the l oading area the person responsible for deliveries will know when a delivery is being made and can observe he outside environment before opening the door.4.2. Security of the information systems4.2.1. Workplace protectionFor this part of the security policy I would utilize pre-employment screening and mandatory vacation time. This prevents people from hiding illegal activities while performing their duties. Also, I would setup privileged entity controls so operators and system administrators have special access to computing resources.4.2.2. Unused ports and cablingFor unused ports I would use a piece of security equipment that can be plugged into the unused port and can only be removed by someone with a special key. This will help prevent unauthorized access into the intercommunicate. For unused cabling I would secure it in a secure storage room which can only be accessed by authorized personnel. If the above mentioned equipment isnt available then the port should be removed.4.2.3. entanglement/server equipmentBeing that this is some of the most critical equipment for business operations I would use biometric locks and scanners on any room thatcontains this equipment. Also these rooms will be environmentally controlled with air conditioners and dehumidifiers to allow the equipment to prevail at peak efficiency.4.2.4. Equipment maintenanceSince a lot of the equipment is spread across a large neighbourhood I would utilize remote communication connections to troubleshoot issues. If the maintenance need is more severe than I would have a small centrally located facility that specializes in assessing and repairing malfunctioning equipment.4.2.5. Security of laptops/roaming equipmentFor laptops and roaming equipment I would found all devices with a GPS tracker and encryption software to protect against unauthorized access. The equipment itself would be stored in a secure storage room with access being tightly controlled.5. Access Control PolicyDue in Week Seven Outline the Access Control Policy. Describe how access control methodologies work to secure information systems5.1. AuthenticationAuthentication credentials permit the system to verify ones appointment credential. Authenticating yourself to a system tells it the information you have established to prove that you are who you say you are. Most often, this is a simple password that you set up when you get together the privilege to access a system. You may receive an assigned password initially with the requirement that you must reset it to something more personalsomething that only you can remember. However, passwords are the easiest type of authentication to beat. Free and massively available programs are available on the profit to break the security afforded by passwords on most of the commonly used systems.With two or triad factors to authenticate, an information owner can gain confidence that drug users who access their systems are indeed authorized to access their systems. T his is accomplished by adding more controls and/or devices to the password authentication process. Biometric scanning uses unique human characteristics to disclose whether the person trying to gain access is authorized to enter or not. One common onset to managing IDs and passwords is to create a password or PIN vault. These programs use secure methods to locally store IDs and passwords that are protected by a master password that unlocks the vault when its needed.5.2. Access control strategy5.2.1. Discretionary access controlThe discretionary access control system will be used for Bloom Design Group because this is the favored approach in the corporate environment and due to the wide area of operations this will allow several authorized users to have access to the system at any given time. The principle of least privilege is the predominant strategy to assure confidentiality. The objective is to give people the least amount of access to a system that is needed to perform the job t heyre doing. The need-to-know dictates the privilege (authority) to perform a transaction or access a resource (system, data, and so forth). An information owner is one who maintains overall responsibility for the information within an information system. For the Bloom Design Group the information owner is outlet to be the corporate head of IT operations.5.2.2. Mandatory access controlIn a system that uses mandatory access control (MAC also called nondiscretionary access control), the system decides who gains access to information based on the concepts of subjects, objects, and labels, as defined below. Since the Bloom Design Group is spread out over such a large area I do not think this is the best woof for this scenario. MAC is better suited for military or political systems.5.2.3. Role-based access controlRole-based access control (RBAC) groups users with a common access need. You can assign a role for a group of users who perform the same job functions and require similar acc ess to resources. This would also be appropriate for this scenario because it will allow the information owner to easily assign access to certain groups such as designers, office personnel, customer service associates and so forth.5.3. Remote accessRemote Access Dial-In User dish (RADIUS) is a client/server protocol and software that enables remote access users to communicate with a centralserver to authenticate dial-in users and authorize their access to the requested system or service. RADIUS allows a company to set up a policy that can be applied at a unmarried administered network point. Having a central service also means that its easier to track usage for cathexis and for keeping network statistics. A virtual private network (VPN) is another common means for remote users to access corporate networks. With a VPN, a user connects to the Internet via his or her ISP and initiates a connection to the protected network (often using a RADIUS server), creating a private tunnel betw een the end points that prevents eavesdropping or data modification.6. intercommunicate Security PolicyDue in Week Nine Outline the Network Security Policy. As each link in the chain of network protocols can be attacked, describe the policies covering security services for network access and network security control devices.6.1. Data network overviewDue to the large geographic distances between Bloom Design Group offices a WAN is going to be utilized. WAN covers a larger geographic area than a LAN (technically, a network that covers an area larger than a single building). A WAN can span the entire nation or even the globe using satellites.6.2. Network security services6.2.1. AuthenticationAccess to documents can be restricted in one of two ways by asking for a username and password or by the hostname of the browser being used. For Bloom Design Group employees will need to enter a user ID and password to access restricted documents and sites.6.2.2. Access controlUnlike authenticatio n, which is security-based on the users identity, restricting access based on something other than identity is called access control. For Bloom Design group access control to physical locations will be done by controlled by electronic badges. More sensitive areas such as the server rooms will utilize biometric scanners.6.2.3. Data confidentialityThis service protects data against unauthorized disclosure and has two components content confidentiality and message flow confidentiality. For Bloom Design group all messages transmitted and received through company offices will be encrypted to prevent the unauthorized viewing of sensitive company documents.6.2.4. Data integrityThe goal is to protect data from accidental or vindictive modification whether during data transfer, data storage, or from an operation performed on it, and to preserve it for its intended use. For Bloom Design Group the only people who will be authorized to make changes or modifications will be the Head of the IT d epartment and anyone else they deem necessary.6.2.5. NonrepudiationA service guaranteeing that the sender of a message cannot deny having send the message and the receiver cannot deny having received the message. I do not think this will be necessary for Bloom Design group. However, if it does then the proper modifications can always be made.6.2.6. Logging and observeThese services allow IS specialists to observe system activity during and after the fact by using monitor and logging tools. These include operating system logs, server records, application log errors, warnings, and observation of network, switch and router commerce between network segments. I do not think this will be necessary for Bloom Design Group as a whole. However, it will be utilized for any programs having to do with the servers due to its sensitive business content.6.3. Firewall systemOutline the roles of the following network security control devices and how these basic security infrastructures are used to protect the companys network against malicious activity. Provide a interpretation of each type of firewall system and how it is used to protect the network. Include how the firewall system is or is not relevant to the companys network configuration in your selected scenario.6.3.1. Packet-filtering router firewall systemThe most common Internet firewall system consists of nothing more than a packet-filtering router deployed between the private network and the Internet. A packet-filtering router performs the typical routing functions of forwarding dealing between networks as well as using packet-filtering rules to permit or deny traffic.6.3.2. Screened host firewall systemThe second firewall example employs both a packet-filtering router and a bastion host. This firewall system provides higher levels of security than the old example because it implements both Network-Layer security (packet-filtering) and Application-Layer security (proxy services). Also, an intruder has to penetra te two separate systems before the security of the private network can be compromised. This will be the option chosen for Bloom Design Group based on needs and cost. Since Bloom Design group is not a governmental or military related company then it doesnt require the most elaborate form of firewall protection.6.3.3. Screened-Subnet firewall systemThe final firewall example employs two packet-filtering routers and a bastion host. This firewall system creates the most secure firewall system, as it supports both Network-Layer and Application-Layer security while defining a demilitarized zone (DMZ) network.7. ReferencesCite all your references by adding the relevant information to this section by following this example. American psychological Association. (2001). Publication manual of the American Psychological Association (5th ed.). Washington, DC Author.Information Security Principles and Practices, by Mark S. Merkow, CISSP, CISM and Jim Breithaupt.

Strategic Quality And Systems Management Essay Example for Free

Strategic Quality And Systems vigilance EssayThis unit provides the learner with an understanding of the importance of effective quality and systems management to enable execution of organisational objectives. It also provides the learner with the skills to be able to implement a strategical quality change in an organisation.ScenarioYou take a shit been hired as an outside consultant to devise, implement and manage a new operable frame subject area for educatee attendance monitoring and engagement in EThames Graduate school.You be required to demeanor at the existing quality management within the organisation specially focusing on promptness of students within the attendance policy. You inquire to implement a strategic quality change, ensuring the necessary monitoring paygrade systems are in place and evaluating the outcomes of the change to modify punctuality of students at EThames Graduate school.You go forth need to particularly focus on improvement of punctual ity ofstudents, as there has been concerns raised by airfield representatives of whole(prenominal) intakes during the student council coming upon that there are tiny number of students who seems to be coming into the tell fifteen minutes late into the lesson and this has created disruption for students who are in class on judgment of conviction.N mavintheless, EThames Graduate educate recognises the relationship between good attendance, punctuality and student victory. This Policy also recognises the requirements of the Home Office for ground level 4 students. Persistent lateness and lack of attendance is disruptive to the teaching and learning activities of all college students.AimsThe aims of this policy areTo enable all absences to be fairly and consistently dealt with across the College. To monitor and improve the attendance of all students.In interpreting the policy and associated procedures, the decision of the College is final. The College may amend this policy at any time or depart from it depending on the circumstances of the case.Attendance requirementsAs part of the terms and conditions of enrolment at the College, students agreed to comply with the EThames Code of Conduct, which specifies that students are expected to attend all lectures, seminars and tutorials. Where attendance is unsatisfactory students depart be subject to the Student Disciplinary Procedure, and registration on the programme may be cancelled, and if applicable Tier 4 sponsorship may be withdrawn. Students are expected to arrive punctually and attend all classes, compulsory activities, tutorials and review sessions.Please follow the linkence below for to a greater extent informationEThames Graduate tame (2014) EThames General Documentation Attendance Policy. Last accessed on 16th May, 2015 at 18.00 http//livecampus.estudents.org.uk/course/view.php?id=71 pore on the scenario above provide your answer in a form of a written opus. assign 1Make a case to the principle for changeHere you will need to reach the plan for strategic quality change of the student attendance monitoring and engagement framework particularly on punctuality with the aim of enhancing existing quality. Plan a strategic quality change to improve organisational performance. (AC3.1) Define re bases, tools and systems to support business processes in a strategic quality change. (AC3.2) Design systems to monitor the implementation of a strategic quality change in EThames. (AC3.4) Write a report justifying your plan thatExplains of the importance of effective operations management in achieving organisational objectives. (AC1.1) Explains of the importance of effective quality management in achieving organisational objectives. (AC2.1) gauge the success of existing operations management processes in meeting an organisations boilers suit strategic management objectives. (AC 1.2) Evaluates the success of existing quality management processes in meeting an organisations overall strategi c management objectives. (AC2.2) Evaluates the wider implications of planned strategic quality change in the organisation. (AC3.3) Present a compact of your proposal along with your report and plan to key stakeholders in the College.Task 2 implementationFrom your class, one framework will be chosen. You will thusly group together as a aggroup with clear divisions and responsibilities and tasked with implementing the change in association with Student Services and the Attendance Team.Make sure that youImplement a strategic quality change. (AC 4.1)Embed a quality culture in the organisation and pick up that the team continuously monitors and develops the plan. (AC 4.2) Individually monitor and review the implementation regularly (AC 4.3)Note You are responsible for(p) for ensuring that each part of the plan is implemented, embedded and monitored. You can delegate tasks to opposite members of your team, but you cannot delegate responsibleness for oversight. And you are also resp onsible for evidencing your oversight.The evidence we require of your engagement with oversightMinutes of either meeting you attend with clear indication that you have participatedYour preparation notes for every meetingDetailed proposals for implementation or development that you have submitted at every meeting A record of all action you have taken, signed by a witness from within EThames Monitoring reports that you have completed on a daily basis reviewing the effectiveness of the implementation and the effectiveness of the planTask 3Evaluate the success of the implementationWrite a report that evaluate the outcomes of a strategic quality change in an organisation and recommend areas for improvement to a strategic quality change that align with organisational objectives. (AC 5.1 5.2)Submission GuidelinesYour obligingness should be in a report format. 3500- 4000 words Excellent FormattingPreferred writing styles Arial, Verdana, and quantify New Roman Line spacing1.5, Font Size 1 2Consistency in charge Scheme, bullets and numberingConsistency in top, bottom and left, right marginsAlphabetical Harvard referencing and bibliography*For Late Submission policy, please refer to your student course handbook available on Live Campus.Plagiarism Rules and RegulationsNo plagiarism is judge in appellations and students are advised to do the referencing correctly according to the Harvard Referencing System. Students are advised to submit subsidizations with a plagiarism percentage below 15%. Any student submitting an assignment with a percentage of more than 15% will have their work reviewed by the appropriate Exam Board. Reduce your plagiarism by not sharing assignments and doing in text citations of sources used, using the Harvard referencing methodWhat is Turnitin?Turnitin is the software that EThames uses to calculate the similarity of your assignment to any other document submitted in the same system all over the world.What happens when you submit an assignment on Turnitin?You submit your assignment on Turnitin by submitting it on Livecampus on the assignment first appearance link. Your assignment is then compared with all of the assignments for all the different units submitted on Livecampus as well as assignments submitted by other students in other colleges and books and documents all over the world. The report generated is not the final report. The final report will only be generated after the final deadline which would mean that once the submission link closes and once every student submitted assignments at EThames for the specific unit, only then the final report will be generated. This fashion that if you have destinyd your assignment with anybody and they have submitted part of it or the full assignment the initial report your friend got wouldve indicated the similarity, but your report wouldve remained unchanged. This is because the report is refreshed every time that you upload your assignment and then finally after the deadl ine. After the deadline their plagiarism will be high as well as your own.What can you do to avoid getting a high Turnitin score?Do not re-create pieces of work from any book or website. It needs to be rewritten in your own words and meet in text citation should be done according tothe Harvard referencing method Do not share your assignment with any friend, not even to assist themPlagiarismPlagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalised in assignment marking. Plagiarism is the submission of an item of assessment containing elements of work produced by another(prenominal) individual(s) in such a way that it could be assumed to be the students own work. Examples of plagiarism are The verbatim copying of another persons work without realisationThe close paraphrasing of another persons work by simply changing a few words or altering the order of presentation without acknowledgement The unacknowledge d quotation of phrases from another persons work and/or the presentation of another persons idea(s) as ones own. Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism if the absence of quotation marks implies that the phraseology is the students own. Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.

Crm Banking Sector Essay Example for Free

Crm Banking Sector leavenA need of client perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of legality and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies train of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose To enquire the front-end effectiveness of CRM strategies in the banking argonna in India by get wording the client perception of CRM initiatives. This is an empirical explore which is descriptive in nature and relied mainly on primary data collected through a structured questionnaire to study the perception of Indian customers. Findings Banks operating in India have failed to impress their customers on their CRM efforts. unlike CRM initiates and dimensions measured in this stud y report unfavorable response. This under-performance has occurred in spite of technological developments and raw(a) processes in place Practical implications The findings will have useful implications for Banks operating in India in ramble to regard in line with the customers response.The study emphasizings the importance of retaining paid customers for a lifetime and the growing importance of CRM in order to better satisfy customers in the Indian Banking Industry. Originality/ appreciate Crucial aspects pertaining to CRM in the Indian banking orbit had been under-researched and the aim of the present study is to have a broadened investigation of the CRM initiatives select by Indian banks. The study set asides a discussion on the concept of CRM in the Indian banking sector and proposes recommendations to assist the banking sector on how to nurture profitable, long-run relationships with the customers chroma01, Number04, August-2011 www. theinternationaljournal. org Page 1 1 . Introduction In todays banking environment, it is becoming difficult to build and cite strong and lasting relationships with customers. In fact, the challenges of building strong customer relationships have become even greater for banks with the emergence of e-business, diffusion of innovations and agile new competitors in the banking sector. The entering of Customer Relationship Management has provided banks with a driving philosophy, a reoriented education system and a communicating tool that helps to create invaluable and knowledge based relationships.Therefore, banks are developing a continuing long-term business relationship with customers and they are shifting their focus from market dowry to mind share of customers. The lit review has focussed on the importance of CRM in the banking sector and the importance of maintaining profitable relationships with banking customers, which in originate leads to advantageousness through customer dedication. Close relationship with customers will withdraw a strong coordination surrounded by IT and market departments to provide a long-term retention of selected customers.Accordingly, this paper will aim to examine classic attributes which customers value as far as customer relationships in the Indian banking sector is concerned. No doubt, big literature on CRM is available worldwide but there is limited research throwing light everyplace the importance of CRM in the Indian banking sector. Therefore, the paper reviews pertinent literature on CRM in the banking sector. Then, the methodology utilise to collect and analyse data is outlined.Then the findings are discussed, implications are described and the paper further keys strategic recommendations towards enhancing customer relationships in the Indian banking sector. Directions for future research are also proposed in the arena of customer relationship management and banking sector. 2. The Indian Banking Sector and CRM The economic reforms initiated by the Government of India roughly about a decade ago have changed the landscape of several sectors of the Indian economy 1. The Indian banking sector is no exception.The economic reforms have also generated new and powerful customers (huge Indian middle class) and new mix of players (public sector units, private banks, and foreign banks). The emerging competition has generated new expectations from the existing and the new customers. The new rules of competition require recognition of the importance of consumers and the necessity to correspondress the needs through innovative products supported by new technology. Perceptions and expectations of the customers have undergone a sea change, with the innovative and modern banking services offered to the customers.This necessitates banks to include a customer-oriented approach shot whereby they build, maintain and manage longstanding relationships with their profitable customers in order to gain sustainable war-ridden edge. 3. Conceptua l priming Over the past two decades, the literature has argued that businesses across all sectors will have to change their approach to marketing, which should now be carried out through relationships, networks, and interactions 2, 3, 4, 5, 6, 7.Such a marketing approach is very Volume01, Number04, August-2011 www. theinternationaljournal. rg Page 2 different from the much traditional one based on proceeding affecting the Four Ps (product, price, place and promotion). 3. 1. CRM in the Banking sector Customer relationship management (CRM) has been as important to the banking industry at the start of the 21st century as it has been to any other industry. many another(prenominal) banks have used CRM tools to acquire more(prenominal) customers and to improve relationships with them. A key aspect in banks embracement technological platforms and delivery systems is the impact this will have on bank-customer relationships.Therefore, in order to achieve banking excellence, concussion c ustomer needs and offering innovative products is not sufficient in itself. The balance between relatively high costs of relationships with customers and the need to maintain profit growth needs to be finely tuned, if marketing is not to revert back to a transactional paradigm 8. Likewise, increased customer expectations have created a competitive climate whereby the quality of the relationship between the customer and the institution has taken a greater meaning 9, 10.The development of effective customer relationships is widely advocated as a key element of marketing strategies in the service sector (Ennew, 1996). Therefore a binding and long-term customer relationship seems to be incumbent for many banks to react to the changed conditions and to guarantee the continuity. For many customers, a strong banking relationship is as vital as any other business relationship they maintain. This gives CRM-driven banks an advantage in that customers want the benefits of a solid relationshi p. commonality benefits for customers of banks using CRM include wider access with branch locations, Internet and ATMs access to service and support discount quote rates and enhanced savings and other customization opportunities. Attracting new customers should be viewed only as an intermediate blackguard in the marketing process. Developing close relationships with these customers and turning them into loyal ones are equal aspects of marketing. Thus relationship marketing ought to be perceived as attracting, maintaining, and in multi service organizations, enhancing customer relationships 12, 13, 14, 15.Another important expression of CRM is customer selectivity. As several research studies have shown not all customers are equally profitable for an individual company 16. 3. 2. Role of Service Providers in the Banking Sector Although CRM has become widely recognized as an important business approach, there is no universally accepted definition of CRM. Swift defined CRM as an ente rprise approach to understanding and influencing customer behaviour through meaningful communications in order to improve customer learning, customer retention, customer loyalty, and customer profitability 17.Kincaid viewed CRM as the strategic use of information, processes, technology, and citizenry to manage the customers relationship with your company (Marketing, Sales, Services, and Support) across the whole customer life motorcycle 18. Parvatiyar and Sheth defined CRM as a comprehensive schema and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer 19. 3. 3.Customer Loyalty, Customer Retention and Customer Relationships Customer satisfaction and loyalty are roughly key elements of business success and profitability. The more fulfill the customer, the more loyal the customer and the more Volume01, Number04, August-2011 www. theinternationaljournal. org Page 3 durable the relationship. And the lo nger this lasts, the more profit the company stands to make and the higher the market share. Getting existing customers to provide referrals should be one of the effective ways to add new business 20.A referral from a customer can often open the gates and provide a salesperson access to previously unr separatelyable prospects. Huntley found that when the quality of relationship is high, customers are more willing to recommend the sellers offerings to colleagues and they purchase more from the seller 21. Maintaining high-quality relationships with customers appears to increase their willingness to provide referrals 22. Customer satisfaction and loyalty are highly correlated 23, but they form two distinct constructs 24.Customer satisfaction with a bank relationship is a good basis for loyalty 25, 26, although it does not guarantee it, because even satisfied customers switch banks 27. One important reason for switching is pricing 28, 29. Hence, banks have launched customer loyalty pro grammes that provide economic incentives. Although the effectiveness of loyalty programmes has been questioned 30, 31, 32, research has shown that they have a significant, positive impact on customer retention and share of customer purchases 33, 34.In a similar vein, Reinartz and Kumar suggest that customers can be sort according to share-of-wallet and profitable lifetime duration, and that each customer group should be targeted with a specific strategy 35. By adopting such a customer focused strategy, organisations can maximise the lifetime value of each customer by anticipating needs and offering timely solutions 36. Likewise, according to Hartfeil, Products are not profitable customers are, and we analysed our customer base, segment by segment, we found that each required a different strategy to maximize its profitability to the bank 37.For instance, every customer (both business and personal) is assigned to a banker at National Australia Bank Ltd whereby bankers are required to actively manage their portfolios according to volume of business, interest margin spread, fee income, profitability, customer retention, and the acquisition of new customers 38. While ample literature is available on generic CRM today, hardly any information is forthcoming on the gains from CRM initiatives in the Indian banking sector. There is scarce literature on how the customers respond to the CRM measures adopted by the banks.This research has attempted to study the customer perceptions pertaining to the CRM initiatives adopted by the banks in India. Thus it helps to investigate the front-end effectives of CRM strategies in the banking sector. 4. Research Methodology This is a descriptive study using primary data collected through an experience survey. The data collection instrument used was a 3-part structured questionnaire using a 5-point Likert Scale. Part-1 was pertaining to the relationship building aspect of CRM and it had 19 questions which were framed using the relevan t variables identified from literature review.Part-2 focused specifically on the interaction with the customer service representatives. Part-3 was concerned with customer perceptions on complaint discourse and his/her behavioural intentions. Necessary demographic details were also collected to serve as categorizing variables. Prior to data collection, a pilot test was conducted to ensure comprehensiveness, clarity and reliability of the questionnaire. The pretesting of the questionnaire was done among 10 customers randomly, resulting in some minor modifications of the wordings of some survey Volume01, Number04, August-2011 www. theinternationaljournal. rg Page 4 items.The method used to circularise the questionnaire was through a personal interview so as to obtain more accurate, reliable and valid information and to make the respondents at ease by maintaining a social rapport with them. The target race to be sampled was the individual customers of the Indian banking sector. Owing to the need for a relatively large sample size while at the same time keeping the research costs down, the sample size of this study amounted to 150 customers and the quota sampling technique was adopted based on the net profit and market share figure as shown in Table-1 below.