The American Olympic Association Essay -- Sports, Training, Olympic Ga

The United States Olympic Committee (USOC), initially named the American Olympic Association, was formed in 1896. Members of the committee sought to provide helper to United States Olympic athletes with training and other needs. As the USOC is not presidential term funded the committee has relied heavily on corporate funding and private donations (team USA, 2011). However, over the years while the continued appeal of the Olympic Games remained, the change magnitude cost of housing, clothing, and caring for U.S. athletes along with other professional sports vying for corporate sponsorship, make obtaining funding difficult. Thus, the USOC was challenged with persuading corporate bene particularors that casting in the Olympic Games was a stipendiary and cost effective venture (ORourke, 2010). Therefore, the methods used by the USOC to persuade companies to invest as well as motivating factors underlying corporate sponsorship ar explored. Case AnalysisPersuasion MessageThe abi lity to communicate effectively is essential in business (ORourke, 2010). In order to provide information, consider a message, and explain an idea, communication tools must be applied passing(a) (N, 2005). The most important communication tool is the persuasive (N, 2005). This is due to the fact that whatever is beingness conveyed at the workplace requires a degree of survey (N, 2005). Hence, persuasion is the ability to move an individual or group into action. Boyer and Stoddard (2011), cast persuasion as the act of getting a sentient being other than yourself to adopt a particular belief or affiance a particular action (p. 1). Therefore, in order for persuasion to be effective a level of trust between the parties must exist (ORourke, 2010). Thus, the challen... ... their association with the Olympic movement and develop interventions including updated marketing and promotional strategies to amend the problem. Moreover, an exclusivity right for some corporate spon sors has caused corporations without this type of contract to feel guerrilla rate which creates the possibility for mess about marketing to surface (Palomba, 2010). Ambush marketing is a companys attempt to associate itself directly or indirectly with an event, team, or celebrity without being granted proper license or pay the necessary licensing fees. As a result, official sponsors whitethorn not receive the full benefit or commercial apprise of paying to be legitimate sponsors (Palomba, 2010). Therefore, the USOC needs to protect legitimate sponsors by enacting or enforcing protective legislation to curtail or eradicate ambush marketing tactics (Palomba, 2010).